In addition to McDonald's signature sandwich, Big Mac was the name of a character in McDonaldland. He was similar to Mayor McCheese in that he had a large Big Mac for a head, except he was the chief of police and as such he wore a constable uniform with a disproportionately small custodian helmet resting atop his head bun. As the main source of law and order in McDonaldland, Big Mac spent most of his time chasing the Hamburglar and Captain Crook. He was featured in several of the campaign's commercials throughout the late '70s and early '80s.
@mackle - love that you just posted the actual description of Officer Big Mac in my comment feed. I had no idea all that jazz either. I just remember as a kid the whole crew and how you would get sweet plates and cups from McDs as a kid with all the figures on them.
@chadmcclarnon & @mattyc - Mayor McCheese is absent from this photo but does have a similar shaped head. He is dressed in a suite and is a cheeseburger not a big mac..
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